Ready to Fight

Usyk and Fury fight eve in Saudi Arabia

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On the eve of the historic fight between Usyk and Fury, we organized a remarkable event in Riyadh to launch the new Ready to Fight product. The event drew significant attention, including an appearance by Usyk himself.

Company

Ready to Fight

Event type

Marketing events

Members number

Square usage

Realization time

Blending Cultures and Overcoming Challenges in Saudi Arabia

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This event was a testament to our team's professionalism and dedication. By blending diverse cultural elements and overcoming significant logistical challenges, we delivered an unforgettable experience on the eve of the historic Usyk and Fury fight.

Cultural Integration

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One of the biggest challenges we faced was combining different cultures and traditions at one event. The local customs required prayer breaks, during which all activities, including music, paused. Additionally, the event was alcohol-free, requiring us to accommodate the specific behavioral patterns of the guests. While the Arab attendees preferred to relax on sofas, the Europeans primarily congregated at the bar for conversations.

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Logistical Challenges

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A separate challenge was the production and delivery of gifts for the guests from neighboring Dubai. Due to unforeseen circumstances, we had to cancel the flight and undertake a 10-hour car journey to deliver the packages, each weighing 1.3 kg. Despite these logistical hurdles, our commitment to excellence ensured the successful delivery of the gifts on time.

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Event Success

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Despite these challenges, we successfully created an event that was both memorable and respectful of cultural traditions. The evening showcased our ability to navigate complex logistics and cultural nuances, making us proud to be part of this remarkable story.

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