merchandise
Development of a Merchbook
What is a Merchbook?
A merchbook is a document that extends the client's brand into a unique merchandise line. It includes detailed designs, patterns, and implementation requirements. Our stylists and designers create a merchbook that accurately reflects the essence and values of your brand, making it recognizable and beloved.
Stages of сreating a Merchbook:
- Briefing and research
We start with a detailed briefing with the client to understand the brand's goals and objectives. We conduct audience research, analyze current trends, and gather references to create a concept that is most relevant and attractive to your customers.
- Concept development
At this stage, our stylists and designers develop several conceptual ideas for your merchandise line. Each concept includes various design elements to offer you a choice of directions that highlight the uniqueness of your brand.
- Design and Pattern Creation
We create precise patterns based on your sample, photo, or hand-drawn sketch. Based on the chosen concept, final designs are created, including all details: from selecting fabrics and fittings to methods of applying logos and other branding elements.
- Visualization
After approving the designs, we create visualizations, which can be 2D or 3D. This allows you to see how the final product will look and make necessary adjustments before production begins.
- Implementation Requirements
The merchbook also outlines all technical requirements and production specifications. This includes descriptions of materials, sewing methods, types of logo applications, and other details that ensure high quality and alignment with your brand identity.
Advantages of сreating a Merchbook:
1
Brand cohesion:
Your merch will be seamlessly integrated into the overall brand strategy, strengthening its position in the market.
2
Creativity and uniqueness:
Our designers will create unique solutions that make your merchandise stand out among competitors.
3
High quality:
We use only the best materials and production methods to guarantee durability and an attractive appearance.
Development of a Merchbook
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