ZEEKR

Introducing ZEEKR to the Kazakhstani Market

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When launching the new ZEEKR brand car in Kazakhstan, we aimed for more than just a traditional event. Our goal was to create a spectacle that embodied the brand's philosophy and left a lasting impression on all attendees.

Company

ZEEKR

Event type

Marketing events

Members number

300

Square usage

Realization time

Reimagining Car Presentations: The ZEEKR Experience

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When we decided to introduce the new ZEEKR brand car to the Kazakhstani market, we knew the launch had to transcend the typical car presentation. We wanted to create a show that not only highlighted the car models but also conveyed the essence of ZEEKR's philosophy—a philosophy rooted in innovation, sustainability, and a vision for the future.

Innovative Strategy

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Understanding that many attendees were already familiar with the 001 and X models, we focused on showcasing ZEEKR from a novel perspective. Our strategy centered on the brand’s name and logo, which we used as a gateway to explore and communicate the brand’s core values.

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Immersive Presentation Decor

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A major highlight of the event was the photo zone, designed to reflect ZEEKR’s commitment to evolution, technological advancement, and environmental care. The interactive space featured:

LED Screens: Displaying dynamic content that illustrated the brand's journey and vision.
Water Screen: Resembling a waterfall, symbolizing purity and the flow of innovation.
Live Plants: Emphasizing the brand's dedication to nature and sustainability.
Recycled Plastic Logo: Showcasing environmental consciousness, our logo and pattern were crafted from recycled materials.

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Multi-Stage Opening

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The event's opening was meticulously planned in several stages to captivate and engage the audience. Key elements included:

Choir Performance: A song adapted specifically for the event, performed by a choir, set the tone for the evening.
Thematic Dancers: Three dancers represented the brand’s core elements—zero emissions, nature, energy, and evolution—through a visually stunning performance.
AI Co-Host: Introducing Krypton, an artificial intelligence co-host, added a futuristic and innovative touch to the event.

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Gastronomic Experience

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To further immerse our guests in the ZEEKR philosophy, we collaborated with the Ritz-Carlton hotel's chef to create a bespoke menu inspired by the brand. This gastronomic experience allowed guests to engage with the brand on a sensory level, enhancing the overall atmosphere of the event.

The launch of the ZEEKR brand car in Kazakhstan was not just a presentation but an immersive experience. By focusing on the brand's philosophy and paying attention to every detail, we created a memorable event that left a lasting impression on all participants. This approach not only showcased the new car models but also conveyed ZEEKR's innovative and environmentally conscious vision, setting a new standard for automotive launches.

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